Project categories
- Roofing, siding, windows
- Solar, HVAC, plumbing
- Bathroom and kitchen remodel
- Flooring, fencing, gutters, painting
- Home security
Verticals
Three consumer categories, run end to end.
Each vertical has its own landing pages, its own field schema, and its own qualification logic — tuned to what buyers in that category actually underwrite on.
Home Services
Home Improvement
Homeowners actively pricing a specific project — not browsing. Every lead is qualified on ownership and project scope before it reaches a contractor network.
Qualification fields
- Homeowner status — renters are filtered at the form
- Property type and roof or system age where relevant
- Project scope and square footage
- Timeline to start
- Full service address, validated against ZIP and state
Who buys these
- Regional and national contractor networks
- Solar installers and dealers
- Manufacturer dealer programs
- Home services aggregators
Insurance
Insurance
Shoppers in an active quote mindset, qualified against the fields carriers and agencies rate on. Our auto flow alone collects a full vehicle, driver, and driving-record profile.
Auto
Vehicle year, make, model and use; driver history, license status, SR-22 and DUI disclosure; current carrier, coverage type, and continuous coverage.
Medicare
Age and eligibility, Advantage versus Supplement interest, current coverage, household size and income.
Health under 65
Household size and income, current coverage status, tobacco use, and applicant demographics.
Final expense
Age, tobacco use, height and weight, existing coverage, and general health qualification.
Built for underwriting
A name and a phone number is not an insurance lead. Our forms collect the qualifying fields a rater needs, normalized to canonical values — two-letter state codes, split date of birth, digits-only phone — so records load into your system without a translation layer.
Who buys these
- Independent agencies and agent networks
- Carrier direct-to-consumer teams
- FMOs and IMOs in the senior market
- Licensed call centers
Consumer Finance
Personal & Short-Term Lending
Consumers researching personal and short-term credit options, qualified on the income, employment, and banking criteria lenders screen against — with state eligibility enforced before the form will submit.
Products
- Personal installment loans
- Short-term consumer lending
- Requested amount and stated purpose
Qualification fields
- Income amount, source, and pay frequency
- Employment status and time at employer
- Active checking account and direct deposit status
- Requested amount and stated purpose
- Residence state, validated for product eligibility
State-aware by design
Short-term lending rules differ sharply by state. Eligibility is enforced at the form rather than sorted out after the fact, and the disclosures a consumer sees reflect their state.
We are a marketing company, not a lender. We do not make credit decisions or fund loans.
Across every vertical
The same standard, regardless of category.
Vertical-specific qualification sits on top of one shared foundation. These apply to every lead we generate, everywhere.
- Express written TCPA consent, with the exact disclosure text stored on the record
- TrustedForm certificate and Jornaya LeadiD token on every submission
- Email verified for syntax, deliverability, and disposable domains
- Phone validated as a reachable 10-digit US number
- Address checked for PO boxes and ZIP-to-state consistency
- Device fingerprint, velocity, and duplicate screening on a rolling window
- Proxy, VPN, and datacenter IP detection with geo-distance scoring
- Server-recorded IP, user agent, timestamp, and landing page URL